PPC Manager

• The platform is entering the Phuket market
• Paid channels are just launching
• We need someone who builds PPC from scratch and owns the results
• AI/LLM tools are part of the team workflow

Campaign launch — set up and run Google Ads, Meta Ads, local Thai platforms; test formats and audiences; scale what works.

Optimization — manage bids and budgets; reduce CPA and CPL; improve Quality Score and ad relevance.

Analytics — set up end-to-end analytics; track ROAS, CPL, CPA; prepare regular reports.

Collaboration — work with the designer on creatives; interact with PM on product hypotheses.

• Google Ads (Search, Display, YouTube)
• Meta Ads Manager
• Google Analytics / PostHog
• Google Tag Manager
• AI/LLM tools in the workflow

• PPC advertising experience in B2C products, 3+ years
• Confident with Google Ads and Meta Ads
• Understanding of unit economics: ROAS, CPL, CPA, LTV
• Experience setting up end-to-end analytics
• English for working with international platforms
• Active use of AI/LLM tools

• Experience in proptech / real estate / travel
• Experience advertising on the Thai market
• Knowledge of Thai
• Experience with Asian advertising platforms

• Direct interaction with CPO and marketer
• Full freedom to choose strategy and tools
• ROAS and CPL results matter more than campaign count
• AI/LLM is an expected part of the workflow

• On-site work in Phuket
• Impact on paid traffic growth from scratch
• A team without bureaucracy
• Paid twice a month
• Compensation discussed individually

• Those who manage budgets without understanding unit economics
• Those who cannot work with analytics
• Those juggling several projects
• Those who fundamentally reject AI tools